PORTO CERVO & THE COSTA SMERALDA
Discovering Costa Smeralda: Porto Cervo and the Emerald Coast
As you embark on your tour of Sardinia, prepare to be enchanted by the captivating beauty of the Costa Smeralda (Emerald Coast), with its jewel-like centerpiece, Porto Cervo.
A Coastal Paradise: Costa Smeralda’s Origins
The enchanting territory of Arzachena, spanning approximately 240 square kilometers and boasting over eighty kilometers of pristine coastline, including the world-renowned Costa Smeralda, is a natural wonderland. Here, Mediterranean shrubs like mastic trees, junipers, and oleasters flourish alongside rugged rock formations sculpted by time, all embracing idyllic inlets and bays. Its history traces back to the Roman era when it was known as “Turibulum Minor.” Until the 19th century, it remained a humble cluster of homes surrounding the Church of Santa Maria, devoted to Madonna della Neve (1776).
Costa Smeralda: A Vision of Luxury
In March 1962, a visionary group of international entrepreneurs led by Prince Karim Aga Khan established the Costa Smeralda Consortium with a singular goal—to foster tourism development in the expansive Arzachena region. This coastal stretch, spanning approximately 55 kilometers from Liscia Ruja to Liscia di Vacca, soon became synonymous with high-class tourism. Over time, it saw the rise of luxury hotels and exclusive villas, attracting elite travelers, global economic leaders, and high society, gracing the pages of glossy magazines that showcased the allure of the Costa Smeralda worldwide. From the outset, the project was committed to preserving the natural beauty of the region, emphasizing architectural harmony with the local landscape. Thus, the Costa Smeralda style was born, drawing inspiration from Sardinia’s provincial construction traditions while blending seamlessly with the coastal backdrop of rocks and lush vegetation.
Porto Cervo: The Vibrant Heart of Costa Smeralda
Porto Cervo, the principal hub of the Costa Smeralda, nestles amidst miles of fragrant Mediterranean maquis that gently meet the crystal-clear sea. It is home to the Costa Smeralda Consortium, a nonprofit organization dedicated to safeguarding the region’s natural heritage and providing environmental and security services to its members. Porto Cervo is not only a haven of natural beauty but also the epitome of luxury living, offering high-end shopping opportunities and a lively nightlife scene. Renowned designer brands such as Gucci, Prada, Ralph Lauren, and Celine have boutiques here, creating a relaxed and charming atmosphere amidst winding streets, cozy squares, and low-rise buildings. The architectural design here seamlessly integrates with the landscape, echoing the vision of Prince Aga Khan.
A Yachting Paradise: The Exclusive Marina
The marina at Porto Cervo ranks among the Mediterranean’s finest, accommodating around 700 boat moorings. The prestigious Yacht Club Costa Smeralda hosts major regattas and sporting events year-round, including the esteemed Rolex Cup. A delightful way to start your day is with a stroll along the marina, where a breathtaking parade of yachts and boats belonging to the international jet-set gleams in the morning light.
Costa Smeralda, with its crown jewel Porto Cervo, offers a journey into luxury, natural splendor, and coastal elegance. It’s a destination where every traveler can immerse themselves in the lap of opulence while savoring the pristine beauty of Sardinia’s coastline.